You need to know how to handle that unexpected call from a journalist.
You need to know how to control the situation and get your message across. The best way of doing
this is via realistic press interview simulations; hard-hitting, aggressive – both on radio and in front of
the camera. It is constructive baptism of fire that teaches you how to handle the very worst kind of
crisis interview with confidence and control. The training will give you the upper hand, ensure you
remain calm and allows you to own the media agenda – rather than being on the back foot.
Our training helps you understand the priorities and pressures of the media; helps you control the
media agenda; shows you how to prepare effectively when there is a potential crisis and provides
you with the necessary techniques to handle aggressive interviews.
Most importantly, it ensures that a critical issue does not become a media crisis, simply because no
one invested in some ground-work media training first!
Ex-journalist on national newspapers, Lindsay as been working in the press and PR field for over 30 years; providing media training for a vast array of clients – as well as acting as the media spokesperson on numerous issues and crisis. She has a great deal of experience in front of the camera and in handling radio interviews and completely understands the importance of protecting a company’s assets in times of crisis. She is expert in teaching the skills required to ensure maximum brand/product protection in the event of a negative news story.
A former BBC Radio 5 and BBC Radio London reporter, Richard has twenty five years experience of working in press and PR across a wide range of sectors and industries from Travel, Telecommunications, Food, Drinks and Leisure, Sport and latterly the third sector, betting and B2B. Richard’s media training experience includes training sessions for the NHS, Boehringer Ingelheim, the 2012 Team GB Boxing squad, four England Rugby Head Coaches, RFU Executives and over 100 England players including the successful 2003 RWC squad. An experienced campaigns PR manager, Richard has also handled crises and their associated brand management including the outbreak of BSE, product recalls, the News of the World ‘expose’ on Lawrence Dallaglio and the England players strike. Very recently he helped manage the ‘horsemeat’ issue on behalf of Whitbread PLC.
An experienced director, editor and camera operator, Rob has been creating films, documentaries and promotional videos for over 15 years. Described as a ‘genius of visual media’ by Sir Clive Woodward, his work spans sport, documentary and commercial projects for high profile clients including O2, the RFU and Investec. He has vast experience of working with high profile athletes and board-level executives to hone their delivery in front of the camera.
With a strong creative and technical background, Rob is on-hand to simulate anything from a simple down-the-line camera set-up to a full multi-camera studio environment on-site.
His company, Fifth Frame Ltd, is expert in promotional video production, creating dynamic, shareable content for businesses.